New era of publishing and broadcasting – 4 June 2008

I looked at the Guardian’s blog for content to discuss in this post. You will note that the BBC is looking at content on portable viewing devices such as iPhones as viewers increasingly demand content that can be viewed anywhere at anytime. I put it to you that users are driving the rapid conversion to emerging media technologies. The phrase word of mouth may next be coined power of text or something similar to encapsulated the essence of this sort of viral marketing which will see the boundaries being dramatically reduced and more content accessed globally.

The link below to the blog on the Guardian website highlights the post talking about new media platforms and new eras of broadcasting and publishing.

http://blogs.guardian.co.uk/digitalcontent/2008/06/why_the_new_media_world_looks.html