‘On the record’ with Mark Scott
Mark Scott confirms that ABC TV will continue with a model of internally produced ABC content and some independently produced content. This appears to be the future for the ABC.
ABC is dealing with technological change and in response has launched 60 new websites, ABC local websites across regional and rural Australia. The interviewer delves into resourcing issues and Mark Scott responds with working smarter and differently. Interesting, I think perhaps sounds good but does it really work?
Mark Scott also cites new competition and players such as Google, Yahoo and emerging players like Facebook and the telecommunications industry as competition.
This is really interesting as in the digital era competition is changing as more and more companies compete for audience attention.
http://www.abc.net.au/rn/mediareport/stories/2008/2186071.htm
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