An article in the Media and Marketing section of The Australian on Thursday, 27 March highlighted the potential dangers of blogs. Many workplaces have considered placing blogs on their websites as well as utilizing new technologies such as social networking sites in an attempt to attract technology savvy generation Y candidates. Many of these organizations have chosen not to enter the blogging and social networking ‘world’ due to the uncontrollable nature of anonymous posts. While the potential for good publicity is there, the even bigger potential for negative publicity also exists.
The article in The Australian is based on blogs contributed to by those in the advertising industry. One agency boss is quoted in the articles as saying “Because our industry is based on subjectivity it (a comment on the blog) will affect a career, a pay packet, job prospects. People do read these things.” I agree with this and wonder to what extent new media platforms such as search engines, social networking sites and blogs will have in the future in the attraction, research and profiling of candidates, competition and simply to gather information about people.
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