ABC Radio National Media Report on 6 March 2008 featured a segment titled ‘Does digital radio have a future?’ The segment discussed the future of digital radio in Australia and comments were made by UK and Australian industry commentators.
The discussion focused on the introduction of digital radio into capital cities and regional centres over the next 3-5 years. ABC has embraced the introduction of digital radio and sees it as a development of existing production models. Just like podcasting and user defined playlists, digital radio will play a role in catering to niche markets.
As for myself I can see that both digital and analogue radio fro the moment can coexist and I think that it will take awhile to take off. It seems to me that podcasting is now only just becoming popular even though it has been around for quite some time and people really see massive benefits or are forced to adapt to digital radio there will be a slow adoption rate.
Whilst I am a relatively conservative radio consumer – my consumption is basically reduced to in the car (approximately two hours per day), I can see the potential for the technologically savvy individuals particularly in niche markets for internet services as well as digital radio systems to increase choice. What it comes down to is ‘is the market for digital radio in Australia or are we ahead of our time?’
http://www.abc.net.au/rn/mediareport/stories/2008/2179290.htm
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