The role of a journalist is changing to incorporate elements of marketing. As new media becomes an emerging big business role definition changes. An enormous new media industry is Search Engine Optimisation (SEO). News organizations are now using SEO to increase their stories appearing at the top of search engine result lists.
Journalists are now not only having to write quality stories but also consider how they can be promoted. It’s interesting to see this change occurring because as journalism evolves in the new media era the changes are set to be extensive.
Being a frequent user of search engines, I think the business of SEO is advantageous to users however, it is not without limitations and without being open to exploitation. It is going to be interesting to see how news organizations use SEO and it is successful.
http://www.abc.net.au/rn/mediareport/stories/2008/2198348.htm
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