http://www.abc.net.au/news/stories/2008/05/21/2251210.htm
This is a very interesting story about the changing face of media. This has impact on advertising and in general of media consumption. It provides much opportunity to reach niche markets cost effectively and provides an opportunity for targeted marketing. A large number of websites contain advertising and the internet is a powerful medium for advertising – it can be more cost effective and have a greater reach as links which are viewed are those that are paid for by the advertiser therefore, advertisers are no longer paying for the large audience who channel surf to avoid advertisement in television ad breaks.
As we know the incorporation of spoken and written language, interplay of words and pictures and of sounds, music and moving pictures are increasingly being used in the convergence of technologies. (Walsh 2006) This concept is supported by the survey results referred to in the article mentioning that online videos and music “were the two most popular types of content on the net, with nearly half of Australian broadband users surveyed using this type of content”.
Walsh, M 2006, ‘The “textual shift”: examining the reading process with print, visual and multimodal texts’, Australian journal of language and literacy, Vol. 29, No. 1, pp. 24-37.
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